Partnerships
Track every paid or sponsored brand deal — deliverable commitments, documents, aggregate performance, all in one card.
A partnership is one brand deal: an identity (brand name + dates), a set of content commitments (how many Stories, Reels, Carousels, etc), and the posts that get tagged to it. The detail view aggregates everything that's shipped so you can see at a glance where a deal stands.
Creating one
- From the Partnerships page, click New partnership.
- Give it a name (internal) and the brand name (shows on the card).
- Pick a date range — this drives the progress-bar "Day N / M" readout on the detail view.
- Set the deliverable counts: Stories, Reels/Shorts, Carousels, Long-form videos, Newsletters. Only the types that are > 0 show up as progress bars.
- Add contact info and notes if useful. Create.
Tagging content to it
Open any post, pick the partnership from the Partnership dropdown. The post now counts toward whichever bucket matches its content type (Reel → reels, Carousel → carousels, etc). The partnership progress bars update instantly.
Progress bars only count Posted content, not Scheduled or Drafted. The intent is to measure what shipped, not what's planned.
Documents
Attach the contract, the brief, the script, the kill-fee terms — anything worth keeping with the partnership. Drops into blob storage, surfaces as a file list on the detail view. Supported types: PDF, Word, Excel, PowerPoint, text/CSV/Markdown, RTF.
Performance
Scroll past the board on the detail view — the Performance block sums views, likes, comments, shares, saves, and engagement rate across every Posted piece tagged to the partnership. The source is the Analytics refresh job, so numbers are as recent as your last analytics pull.